Tuesday, January 19, 2010

(a+b) x (c+d) = x:y

a+b + what? you say? Check the key in the image above. Now this is a tricky one to explain. A t-shirt print I designed for a fabulous up and coming t-shirt label called Plum. They are based in Sydney and have a wonderful philosophy of plus & minus being key in all of their designs. Using this concept they employ independent designers to create positive tag lines and accompanying art. It's great to see designers getting inspired and crafting original ideas.
So above is Plum's Theory of Happiness. Boiled down to a mathematical equation it is partly inspired by Einstein's Theory of Relativity. Who ever thought happiness could be so simple?

Plum launches in February and I will be keep you posted with links etc.


______________[pstrange] said...

that´s so amazing!
I´ll follow you!

Greats from
p s t r a n g e t o w n !

Antonia Glavic said...

Thanks pstrange! I will definitely check out your blog :)